Last week music publisher Alfred Publishing gave Guitar World magazine online the right to offer guitar tabs for songs by artists owned by Alfred Publishing, such as Led Zeppelin, Van Halen, Green Day, The Eagles, and Santana.
Guitar World offers the tabs at Guitar World Tabs, which was launched in early January 2008 to provide “right-cleared” guitar tabs, or legal guitar tabs. To pay Alfred for the rights, Guitar World uses a pay-per-view and advertising revenue model.
The two patted themselves on the back, with Guitar World saying the deal “is a victory for us and a victory for Alfred Publishing artists who will finally be compensated for their online guitar transcriptions.” Alfred added that they are “pleased to find yet another way to embrace new business models to better represent our large roster of artists and their copyrights, while simultaneously helping to empower a new generation of customers to learn, teach, and play music.”
The “right-cleared” tabs, which are user-created, are indeed way better than your average Internet tabs, featuring chords, lyrics, tempo, and often solos and licks.
So, here’s how you get going. First, you gotta sign up and become a user, which is free. I signed up as “igblog” and had way too easy of a time getting started.
Then, you search for tabs. I looked up Van Halen’s “Best of Both Worlds,” since the guys in the band want to do the song. And there it was. Comes up as your typical ASCII text tab, submitted by user “smatter,” who has submitted 18 tabs (13 Van Halen tunes and 5 Beatles tunes). According to the site’s stats, there are 49,691 users signed up at Guitar World Tabs. User “ibenhad” is the busiest tabber, with 64 submitted tabs. But, the two votes he has are negative (the negative vote icon is a graphic of a hand shooting the middle finger).
Back to my song. “Best of Both Worlds” looks pretty good. I think it would be cool to move to the next step and give it a try. Trouble is, I don’t have my guitar with me at the time and… well, you can’t print the tab.
I feel like I just bought a bottle of milk at the grocery store, but I am not allowed to pour the milk into cups or glasses, I can only drink from the bottle each time I want milk.
How can they “empower a new generation of customers to learn, teach, and play music,” when you can’t print the tab so that you can keep it around and learn it? I suppose I can copy/paste the tab, but, what a hassle. You gotta switch programs and open up Word, paste the tab onto a new document, delete any weird characters that get copied from the ads on the web page, change the font of the document to the proper ASCII font so that the tab lines up neatly, reduce the size of the font so that there aren’t any weird breaks, then print it.
Printing is already a hassle when using the non-legit tab sites with their crazy ads that mess up the printed pages, why not earn kudos and a happier group of fans by letting us print Guitar World tabs from a printable-version browser window, the same way that MapQuest lets you print driving directions so that they print nice and neat?
Next, I consider the “pay-per-view” option, what Guitar World calls “premium tabs.” According to the site, 60 out of 2,337 tabs are premium. I rank the premium tabs by score, and “Melissa” by The Allman Brothers Band tops the list. Hmmm? Guitar World wants $0.99 for it, and they have a nice way to view the premium tabs so that they show on screen in full notation mode, just like the tabs that come with the print-version of the magazine. Yummy.
Let’s buy the puppy, I say. So, I start the buying process, only to find out that $0.99 is the cost of a “monthly subscription” to the tab itself. If purchased, Guitar World will charge me $0.99 per month for the individual tab, until I get off my butt and cancel the subscription.
And, what about printing? Forget it, premium tabs cannot be printed.
So, I hit the “logout” button.
You know when you’re so close to something, that you totally lose sight of it?
Alfred and Guitar World are losing sight of it. Very similar to how the big music labels are losing sight, refusing to understand reality.
I think Alfred and Guitar World are making decisions mainly to please a group of lawyers back at the corporate office, instead of trying to figure out ways to help you, the guitar player, by bringing you value with a great learning experience, so great that you’ll want to go back for more, and even pay for it.
You see, it’s not about guitar tabs. You can get those free online. Sure, lots of times they are incorrect, but most players are able to work around that and get the gist of the tune. And, frankly, lots of times players can figure out enough of a song just by ear.
But, it sure would be nice to have really good tabs that you can actually print. For free. As a way to get you to SOMETHING ELSE far more valuable.
What is that SOMETHING ELSE? I don’t know at this moment exactly.
What I do know is that the music publishers and labels (which are often siblings) basically want you to buy into their music artists. They have access to the artists that all of us want to have interactions with. As a music fan and guitar player, I want desperately to interact with the artists and would buy into an experience where the artists are sharing meaningful insight with me. The kind of stuff that shoots up my motivation to play guitar and makes me go back for more.
Easy-to-print guitar tabs? They’re just the icing on the cake.